our Brands

At Rubber Road Ltd, our brands are synonymous with excellence in video game, movie, TV and music merchandise, offering an extensive array of products beloved by enthusiasts worldwide.
We take pride in delivering high-quality, officially licensed merchandise that resonates deeply with fans of popular entertainment franchises. Additionally, we've established ourselves as a leading publisher in the indie video game sector, championing innovative and captivating titles that redefine gaming experiences. Our dedication to excellence and passion for both mainstream and indie gaming ensures that we play a pivotal role in shaping the global entertainment and gaming industries. We are committed to continually setting new standards for merchandise and publishing, striving to exceed expectations and delight fans across the globe.

TUBBZ has rapidly emerged as the hot new brand in the collectibles scene, capturing the imagination of enthusiasts with its creative concept of ducks cosplaying as their favorite characters. This innovative and playful idea has sparked widespread interest and excitement among fans and collectors, making TUBBZ a standout in the market. The phenomenon has gained significant momentum, with leading global brands taking the helm and driving the craze forward. These brands are at the forefront of the latest Pop Vinyl trend, contributing to its growing popularity and ensuring that these quirky, character-themed ducks become a must-have for collectors worldwide. The fusion of beloved characters and adorable ducks has created a unique niche, solidifying TUBBZ’s place as a major player in the collectibles industry.

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Numskull is highly regarded for its design and manufacture of officially licensed merchandise inspired by popular video games and movies, providing fans with an exceptional way to celebrate their passions through premium collectibles and stylish clothing. Their diverse product range, which includes everything from detailed figurines to fashionable apparel, allows enthusiasts to express their love for their favorite entertainment brands in unique and high-quality ways. Known for their meticulous attention to detail and commitment to authenticity, Numskull’s products have garnered international acclaim and are available in markets across the globe. This widespread availability has established Numskull as a trusted and beloved name among collectors and fans worldwide, making their offerings a must-have for anyone looking to celebrate their favorite franchises with top-tier merchandise.

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Quarter Arcades has garnered widespread acclaim from renowned collectors for being the best and most accurate replica range of arcade cabinets available. These exact replicas have captivated enthusiasts with their meticulous attention to detail, faithfully recreating the classic arcade experience down to the original code used in the games. This dedication to authenticity has made Quarter Arcades highly collectible and a popular choice among arcade aficionados. The brand’s commitment to quality and precision ensures that each cabinet is a true reflection of its full-sized counterpart, making them a standout addition to any collection. As a result, Quarter Arcades has firmly established itself as a leader in the replica arcade cabinet market, winning the admiration and respect of collectors around the world.

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Numskull Games is a dynamic and agile video game publisher known for its fast-paced operations and highly experienced team. Leveraging the extensive global reach and well-established infrastructure of the Rubber Road group, Numskull Games excels in promoting, marketing, and selling video games across a variety of platforms. Their strategic use of this robust network enables them to distribute their games to digital and retail storefronts worldwide, ensuring that their titles reach a broad and diverse audience. By combining industry expertise with innovative marketing strategies, Numskull Games has successfully positioned itself as a prominent player in the video game publishing arena, adept at navigating the complexities of the global market and delivering engaging gaming experiences to players everywhere.

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Countdown Characters® are here to bring the holiday cheer! Dive into the festive spirit as you assemble high-quality figurines inspired by your favourite games, movies, and TV shows. Each meticulously crafted piece brings to life iconic characters and scenes, making it a delightful journey of nostalgia and creativity. Whether you’re a fan of classic video games, blockbuster films, or popular TV series, our collection offers something special for everyone. Perfect for enthusiasts of all ages, these figurines are not just decorations but cherished keepsakes that capture the essence of your favorite entertainment moments. Complete your masterpiece and add a touch of joy to your holiday celebrations, culminating in a memorable Christmas Eve filled with excitement and wonder.

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Liam Taylor
Head of Partnerships/Development
Liam spent a number of years at Capcom, Centresoft and D3 publishing, working with some of the worlds biggest brands. He joined Rubber Road in 2015 and now heads up sales in the UK & Ireland, along with managing our Licensing partnerships.
Martin Defries
Managing Director – Numskull Games
Martin spent 15 years at Rising Star Games as Managing Director, publishing more than 100 video game titles such as Harvest Moon, No More Heroes and Deadly Premonition. He heads up the Numskull Games team, taking the business into the video game publishing world.
Frank Lake
Projects Director
With a background in freight forwarding and third party logistics, Frank specializes in optimizing supply chain fulfillment with a core focus towards product procurement and development. He has vast experience in delivering successful projects for some of the gaming industries leading publishers and peripheral companies.
Deborah Challis
Managing Director
Deborah graduated with a Law degree in 1997 and went on to spend almost 20 years in the Civil Service, managing multi-million pound Legal Aid and Probation contracts before embarking on a dramatic career change, joining Rubber Road Ltd in 2016. Deborah is General Manager, with responsibility for managing the day-to-day operations of the business, including distribution of products from our warehouse in Jarrow.
Karl Mizen
Creative Director
After completing his multimedia design degree, Karl worked freelance before moving to J Barbour & Sons, a British luxury and lifestyle brand. Karl’s interest in electronics, programming and prototyping, paired with his design experience led him to Rubber Road in 2015. He now leads Numskull Studio’s talented graphic and 3D design teams.
Jack Fox
Head of Global Sales
Jack joined Rubber Road in December 2022 and heads up the global sales team. Jack brings a wealth of experience, having worked in senior leadership roles in sales, marketing and product management across a number of industries, including Consumer Electronics, Tech, Toys and the public sector. Jack has an MBA Distinction and a 1st Class Psychology BSc degree.
Matt Precious
Co-Founder
Matt worked for Games Stores Group for almost 20 years in various leading roles in both operations and buying within the UK, and finally as Commercial Director of Game Australia. Matt is a managing partner of Rubber Road and is the driving force behind Numskull Studio’s innovative and creative product ideas.
Ben Grant
Co-Founder
Ben spent fifteen years at GAME Stores Group working in the UK, Sweden, France, and finally Australia, heading up the Commercial functions, and then becoming Marketing Director in 2010. Ben heads up the Rubber Road Sales, Marketing, Licensing, Production and Finance functions.