About Us

Founded in 2012 by experienced retailers Ben Grant and Matt Precious, the Rubber Road Group is now a leading player in designing, manufacturing, and distributing unique and innovate products enjoyed by consumers all around the world.

The main head office is located in Welwyn Garden City (North of London), with a development studio and dedicated distribution centre  in Jarrow (Near Newcastle).

We employ just over 80 people full time in the UK, with small offices in Sydney (Australia) and Shenzhen (China). This is complimented by strong partnerships in North America and Europe, who handle our sales, marketing and distribution functions.

Our Partners

Meet the team.

Ben Grant


Ben spent fifteen years at GAME Stores Group working in the UK, Sweden, France, and finally Australia, heading up the Commercial functions, and then becoming Marketing Director in 2010. Ben heads up the Rubber Road Sales, Marketing, Licensing, Production and Finance functions.

Matt Precious


Matt worked for Games Stores Group for almost 20 years in various leading roles in both operations and buying within the UK, and finally as Commercial Director of Game Australia. Matt is a managing partner of Rubber Road and is the driving force behind Numskull Studio’s innovative and creative product ideas.

Jack Fox

Head of Global Sales

Jack joined Rubber Road in December 2022 and heads up the global sales team. Jack brings a wealth of experience, having worked in senior leadership roles in sales, marketing and product management across a number of industries, including Consumer Electronics, Tech, Toys and the public sector. Jack has an MBA Distinction and a 1st Class Psychology BSc degree.

Karl Mizen

Creative Director

After completing his multimedia design degree, Karl worked freelance before moving to J Barbour & Sons, a British luxury and lifestyle brand. Karl’s interest in electronics, programming and prototyping, paired with his design experience led him to Rubber Road in 2015. He now leads Numskull Studio’s talented graphic and 3D design teams.

Deborah Challis

General Manager

Deborah graduated with a Law degree in 1997 and went on to spend almost 20 years in the Civil Service, managing multi-million pound Legal Aid and Probation contracts before embarking on a dramatic career change, joining Rubber Road Ltd in 2016. Deborah is General Manager, with responsibility for managing the day-to-day operations of the business, including distribution of products from our warehouse in Jarrow.

Frank Lake

Projects Director

With a background in freight forwarding and third party logistics, Frank specializes in optimizing supply chain fulfillment with a core focus towards product procurement and development. He has vast experience in delivering successful projects for some of the gaming industries leading publishers and peripheral companies.

Martin Defries

Managing Director – Numskull Games

Martin spent 15 years at Rising Star Games as Managing Director, publishing more than 100 video game titles such as Harvest Moon, No More Heroes and Deadly Premonition. He heads up the Numskull Games team, taking the business into the video game publishing world.

Liam Taylor

Head of Partnerships/Development

Liam spent a number of years at Capcom, Centresoft and D3 publishing, working with some of the worlds biggest brands.  He joined Rubber Road in 2015 and now heads up sales in the UK & Ireland, along with managing our Licensing partnerships.