Cookie Policy

What Are Cookies?

Most websites take advantage of cookies in some way or another, including Cookies are the small files that are downloaded on to your computer to improve the user-experience of our visitors. This page describes what information they gather, how we use it and why we sometimes need to store these cookies on your computer. We will also share how you can prevent these cookies from being stored on your computer, however, this may downgrade or ‘break’ certain elements of’s functionality and therefore downgrade your user experience.

We use cookies for several reasons. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality of this site and the features that we provide. It is therefore recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

Disabling Cookies

Most web browsers allow you to disable cookies. You can prevent the use of cookies in your web browser by modifying its settings (see your browser help page for how to do this). Be aware that disabling cookies will likely affect the functionality of and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this website and Rubber Road cannot be held responsible for any loss of service resulting from this. Therefore, it is recommended that you do not disable website cookies on this website.

The Cookies We Set

Outlined below are the type of cookies we use on

Advertising Cookies

Advertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to Rubber Road and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.

Analytics Cookies

Analytics cookies monitor how users reached Rubber Road, and how they interact with and move around once on the site. These cookies let us know what features on Rubber Road are working the best and what features on the site can be improved.

Our Cookies

Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which the site won’t work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the site.

Personalisation Cookies

Personalisation cookies are used to recognize repeat visitors to the site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.

Security Cookies

Security cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorised parties.

Site Management Cookies

Site management cookies are used to maintain your identity or session on the site so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.

Third-Party Cookies

Third-party cookies may be place on your computer when you visit the site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.

Control of Cookies

Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site.

For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies, or visit the following links:

Apple Safari

Google Chrome

Microsoft Edge

Microsoft Internet Explorer

Mozilla Firefox


Android (Chrome)


Iphone or Ipad (Chrome)

Iphone or Ipad (Safari)

Liam Taylor
Head of Partnerships/Development
Liam spent a number of years at Capcom, Centresoft and D3 publishing, working with some of the worlds biggest brands. He joined Rubber Road in 2015 and now heads up sales in the UK & Ireland, along with managing our Licensing partnerships.
Martin Defries
Managing Director – Numskull Games
Martin spent 15 years at Rising Star Games as Managing Director, publishing more than 100 video game titles such as Harvest Moon, No More Heroes and Deadly Premonition. He heads up the Numskull Games team, taking the business into the video game publishing world.
Frank Lake
Projects Director
With a background in freight forwarding and third party logistics, Frank specializes in optimizing supply chain fulfillment with a core focus towards product procurement and development. He has vast experience in delivering successful projects for some of the gaming industries leading publishers and peripheral companies.
Deborah Challis
Managing Director
Deborah graduated with a Law degree in 1997 and went on to spend almost 20 years in the Civil Service, managing multi-million pound Legal Aid and Probation contracts before embarking on a dramatic career change, joining Rubber Road Ltd in 2016. Deborah is General Manager, with responsibility for managing the day-to-day operations of the business, including distribution of products from our warehouse in Jarrow.
Karl Mizen
Creative Director
After completing his multimedia design degree, Karl worked freelance before moving to J Barbour & Sons, a British luxury and lifestyle brand. Karl’s interest in electronics, programming and prototyping, paired with his design experience led him to Rubber Road in 2015. He now leads Numskull Studio’s talented graphic and 3D design teams.
Jack Fox
Head of Global Sales
Jack joined Rubber Road in December 2022 and heads up the global sales team. Jack brings a wealth of experience, having worked in senior leadership roles in sales, marketing and product management across a number of industries, including Consumer Electronics, Tech, Toys and the public sector. Jack has an MBA Distinction and a 1st Class Psychology BSc degree.
Matt Precious
Matt worked for Games Stores Group for almost 20 years in various leading roles in both operations and buying within the UK, and finally as Commercial Director of Game Australia. Matt is a managing partner of Rubber Road and is the driving force behind Numskull Studio’s innovative and creative product ideas.
Ben Grant
Ben spent fifteen years at GAME Stores Group working in the UK, Sweden, France, and finally Australia, heading up the Commercial functions, and then becoming Marketing Director in 2010. Ben heads up the Rubber Road Sales, Marketing, Licensing, Production and Finance functions.