Locations

Rubber Road Ltd is proud to have a strong international footprint, ensuring our innovative products reach fans worldwide.
With our main headquarters in Welwyn Garden City (North London) and key locations in Jarrow (Near Newcastle), Sydney (Australia), Shenzhen (China), and North America, we are strategically positioned to handle sales, marketing, production, and distribution on a global scale. Each location plays a vital role in our operations, reflecting our commitment to quality and customer satisfaction across the globe.

Welwyn Garden City (North London)

The main HQ location where the sales, marketing, production and finance teams are based.

Jarrow (Near Newcastle)

The warehouse and distribution centre where stock is handled, and sent out all around the world. Our dedicated and innovative design studio is the based here, who are the creative and talented brains behind the products.

Sydney (Australia)

Our dedicated Australia and New Zealand sales and marketing function, who work closely with our distribution partners to service all retailers in the region.

Shenzhen (China)

The production and logistics function who work closely with our numerous manufacturing partners, to ensure high quality products are produced to our high standards and shipped out on time.

North America

The main HQ is based in Los Angeles, with our warehouse and distribution centre in Apex, North Carolina. You will find our products in Amazon, Gamestop, Walmart, Spencers, Spirit of Halloween, Big Bad Toy store, BAM, Meijer and many more.

Europe

We work with 6 established distribution partners across mainland Europe, who are the number 1 players in their region. Our products can be found in most major high street retailers, supermarkets and online retailers, including Gamestop, Carrefour, MediaMarkt and FNAC.

Liam Taylor
Head of Partnerships/Development
Liam spent a number of years at Capcom, Centresoft and D3 publishing, working with some of the worlds biggest brands. He joined Rubber Road in 2015 and now heads up sales in the UK & Ireland, along with managing our Licensing partnerships.
Martin Defries
Managing Director – Numskull Games
Martin spent 15 years at Rising Star Games as Managing Director, publishing more than 100 video game titles such as Harvest Moon, No More Heroes and Deadly Premonition. He heads up the Numskull Games team, taking the business into the video game publishing world.
Frank Lake
Projects Director
With a background in freight forwarding and third party logistics, Frank specializes in optimizing supply chain fulfillment with a core focus towards product procurement and development. He has vast experience in delivering successful projects for some of the gaming industries leading publishers and peripheral companies.
Deborah Challis
Managing Director
Deborah graduated with a Law degree in 1997 and went on to spend almost 20 years in the Civil Service, managing multi-million pound Legal Aid and Probation contracts before embarking on a dramatic career change, joining Rubber Road Ltd in 2016. Deborah is General Manager, with responsibility for managing the day-to-day operations of the business, including distribution of products from our warehouse in Jarrow.
Karl Mizen
Creative Director
After completing his multimedia design degree, Karl worked freelance before moving to J Barbour & Sons, a British luxury and lifestyle brand. Karl’s interest in electronics, programming and prototyping, paired with his design experience led him to Rubber Road in 2015. He now leads Numskull Studio’s talented graphic and 3D design teams.
Jack Fox
Head of Global Sales
Jack joined Rubber Road in December 2022 and heads up the global sales team. Jack brings a wealth of experience, having worked in senior leadership roles in sales, marketing and product management across a number of industries, including Consumer Electronics, Tech, Toys and the public sector. Jack has an MBA Distinction and a 1st Class Psychology BSc degree.
Matt Precious
Co-Founder
Matt worked for Games Stores Group for almost 20 years in various leading roles in both operations and buying within the UK, and finally as Commercial Director of Game Australia. Matt is a managing partner of Rubber Road and is the driving force behind Numskull Studio’s innovative and creative product ideas.
Ben Grant
Co-Founder
Ben spent fifteen years at GAME Stores Group working in the UK, Sweden, France, and finally Australia, heading up the Commercial functions, and then becoming Marketing Director in 2010. Ben heads up the Rubber Road Sales, Marketing, Licensing, Production and Finance functions.