We work with 3 separate and dedicated sales, marketing and distribution specialists to service all retail partners. You will see our products in Amazon, Gamestop, Hot Topic, FYE, Best Buy, Walmart, BAM, Big Bad Toy Store, Spirit of Halloween and many more.

Liam Taylor
Head of Partnerships/Development
Liam spent a number of years at Capcom, Centresoft and D3 publishing, working with some of the worlds biggest brands. He joined Rubber Road in 2015 and now heads up sales in the UK & Ireland, along with managing our Licensing partnerships.
Martin Defries
Managing Director – Numskull Games
Martin spent 15 years at Rising Star Games as Managing Director, publishing more than 100 video game titles such as Harvest Moon, No More Heroes and Deadly Premonition. He heads up the Numskull Games team, taking the business into the video game publishing world.
Frank Lake
Projects Director
With a background in freight forwarding and third party logistics, Frank specializes in optimizing supply chain fulfillment with a core focus towards product procurement and development. He has vast experience in delivering successful projects for some of the gaming industries leading publishers and peripheral companies.
Deborah Challis
Managing Director
Deborah graduated with a Law degree in 1997 and went on to spend almost 20 years in the Civil Service, managing multi-million pound Legal Aid and Probation contracts before embarking on a dramatic career change, joining Rubber Road Ltd in 2016. Deborah is General Manager, with responsibility for managing the day-to-day operations of the business, including distribution of products from our warehouse in Jarrow.
Karl Mizen
Creative Director
After completing his multimedia design degree, Karl worked freelance before moving to J Barbour & Sons, a British luxury and lifestyle brand. Karl’s interest in electronics, programming and prototyping, paired with his design experience led him to Rubber Road in 2015. He now leads Numskull Studio’s talented graphic and 3D design teams.
Jack Fox
Head of Global Sales
Jack joined Rubber Road in December 2022 and heads up the global sales team. Jack brings a wealth of experience, having worked in senior leadership roles in sales, marketing and product management across a number of industries, including Consumer Electronics, Tech, Toys and the public sector. Jack has an MBA Distinction and a 1st Class Psychology BSc degree.
Matt Precious
Co-Founder
Matt worked for Games Stores Group for almost 20 years in various leading roles in both operations and buying within the UK, and finally as Commercial Director of Game Australia. Matt is a managing partner of Rubber Road and is the driving force behind Numskull Studio’s innovative and creative product ideas.
Ben Grant
Co-Founder
Ben spent fifteen years at GAME Stores Group working in the UK, Sweden, France, and finally Australia, heading up the Commercial functions, and then becoming Marketing Director in 2010. Ben heads up the Rubber Road Sales, Marketing, Licensing, Production and Finance functions.